A lot has been written about hiring through social media and alternative channels, however recruiters on the ground know how difficult it is to fulfill requirements through social media in current times specially when requirements always come with a back-dated closure time. I agree that Social media offers a great platform to build brand, build presence and collect feedback from potential employees who may not be active job seekers but this will remain a secondary source of fulfilling positions for some more time. Social media does help in reaching out to millions in a short time but the challenge lies in getting a timely response from targeted candidate.

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